Social media have become popular means of communication for companies in a short time. 63 percent of companies use at least one form of social media. In 2012, this was still 41 percent. In particular, companies in the information and communication industry and in the tourism sector are using these forms of communication. That reports CBS.
Social networks are the most popular form of social media among companies with ten or more active people. In 2015, 61 percent of companies use a network such as Facebook or LinkedIn. Posting on (micro) blogs such as Twitter and sharing movies and photos via multimedia websites like YouTube is also popular with many companies. Only a small part of the companies use Wikipedia-like resources to share knowledge: 6 percent. Compared to 2012, the use of all forms of social media has risen, except for the use of the so-called ' wikis '.
ICT companies, travel agencies and accommodation providers very active
With 85% of companies, the information and communication industry is the leader in the use of social media. The companies in this sector are very active in every form of social media. In 2015, 82 percent used social networks; 61 percent (micro) blog.
Companies in the tourism industries also make an average use of social media. Nearly 90 percent of travel agencies and travel agencies used a form of social media in 2015. of the accommodation accommodations (hotels, bungalow parks, campings) is also almost 90 percent active on social media and also on a social network. At the food and beverage outlets the share is smaller, but with 75 percent still well above the average. Companies in the tourism sectors seem to see social networks as a good way to reach (potential) customers. Blogs and micro blogs such as Twitter are also used by more than half of the accommodation and travel agencies. Of the food and beverage outlets almost 30 percent do this.
The transport sector is the least present on the different types of social media. Of the transport companies, 40% can be found on a form of social media. In construction and industry this is at 55 percent.
