Economy

Two-thirds of companies now use social media

Social media have become popular means of communication for companies in a short time. 63 percent of companies use at least one form of social media. In 2012, this was still 41 percent. In particular, companies in the information and communication industry and in the tourism sector are using these forms of communication. That reports CBS.

Social networks are the most popular form of social media among companies with ten or more active people. In 2015, 61 percent of companies use a network such as Facebook or LinkedIn. Posting on (micro) blogs such as Twitter and sharing movies and photos via multimedia websites like YouTube is also popular with many companies. Only a small part of the companies use Wikipedia-like resources to share knowledge: 6 percent. Compared to 2012, the use of all forms of social media has risen, except for the use of the so-called ' wikis '.

ICT companies, travel agencies and accommodation providers very active
With 85% of companies, the information and communication industry is the leader in the use of social media. The companies in this sector are very active in every form of social media. In 2015, 82 percent used social networks; 61 percent (micro) blog.

Companies in the tourism industries also make an average use of social media. Nearly 90 percent of travel agencies and travel agencies used a form of social media in 2015. of the accommodation accommodations (hotels, bungalow parks, campings) is also almost 90 percent active on social media and also on a social network. At the food and beverage outlets the share is smaller, but with 75 percent still well above the average. Companies in the tourism sectors seem to see social networks as a good way to reach (potential) customers. Blogs and micro blogs such as Twitter are also used by more than half of the accommodation and travel agencies. Of the food and beverage outlets almost 30 percent do this.

The transport sector is the least present on the different types of social media. Of the transport companies, 40% can be found on a form of social media. In construction and industry this is at 55 percent.

 

Recessions NORMALLY start with positive GDP

Not only is the answer a resounding yes, but in fact, it is NORMAL for a recession to start with a final GDP quarter. Here is what GDP was initially reported to be in the first quarter of 4 of the last five recessions.

By contrast, the fourth quarter of 2007, looks weak. I expect it to be revised to a negative number. Just as the start of the '73, '90 and '01 recession all were.

By the way, the first quarter of the massive '80 recession and the first quarter of the 1948 recession are both still positive numbers. The first quarter of the '48 recession was reported to be above 3% by the BEA for over 30 years. (It was lowered to 0.5% in 1996 when the price deflators were changed from fixed weights to chained weights). All data shared in this article too.

However, could the first two-quarters of a recession ever be positive? Right now we have back to back 0.6% quarters. Has anything like two positive quarters been revised and labeled a recession? YES. In the chart below the first two quarters are what was announced in late July of 2001. The first quarter number had now been published four times! Moreover, it remained a positive number. In that same July 2001 report, the second quarter of 2001 is released for the first time, and it too is a positive number. Both of these two quarters would remain positive for another YEAR. Not until July of 2002 would both of these quarters be revised to negative numbers. So our two positive quarters today could easily be within a recession. 

However, wait didn't the NBER announce the recession in November of 2001? Yes, they did. NBER declared the recession started in the first quarter of 2001 and at the time, both the first quarter and the second quarter of 2001 were thought to be POSITIVE GDP quarters. NBER ruled a recession when the quarters were +1.3%, +0.3%, and -0.4%.

How's that for the back - to - back contrary quarter myth?

NBER likely felt vindicated when nine months later BEA revised those three quarters to -0.6%, -1.6%, and -0.3%. However, as of 2004 (another revision), the 2001 recession does not have back to back negative quarters. Today the recession appears to start six months earlier in the 3q of 2000.

2000 q3 -0.5% (this quarter was first reported as 2.7%)
2000 q4 +2.1%
2001 q1 -0.5%
2001 q2 +1.2%
2001 q3 -1.4%

Those who may be crowing about positive GDP means we can't be in a recession, have poor memories and haven't done their homework.

I was happy to spend some time with Barry on the phone yesterday as we worked thru this data and I send him my spreadsheet of GDP real-time data. The original data came from the Philadelphia Federal Reserve, as they track it "real time" from 1965 to today.

Today Ritholtz Research will file a similar report in their research notes and on his blog "The Big Picture," and hopefully get on TV to bring these points to a larger audience. Give them hell Barry.