It didn't take long for the jokes to start flying about now former Gov. Eliot Spitzer and his sex scandal.
But No Bull admires how Shamus Brown, the sales guru, turned Spitzer's woes into his own sales pitch. Brown's EGOPOWER e-mail newsletter just arrived with the subject line: "Do Ya Think Eliot Spitzer Asked for a Discount?"
Before you think Brown was just after a cheap laugh, he actually used it to make a point about sales. An excerpt from his e-mail:
Do ya think he got a discount?
I sure hope so.
But some how I doubt it.
You see, some people just aren't that price sensitive.
In fact many premium customers use price as a proxy for quality.
Tis true.
Many of us have a built in belief that the higher the price is, the more quality there is in the service.
I think it's pretty obvious that Eliot thought this way.
It's a good reminder for your salespeople. Customers are always hammering them about price, but the truth is, most customers believe that you get what you pay for. And they really don't want second best.
DIGGING DEEPER
Every salesperson has heard it. "Your price is too high." So how do you turn price-conscious prospects into value-loving customers? This Executive Report can help: Overcoming Objections - Value vs. Price.
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